(DOWNLOAD) "Optimizing the Advertising Budget for a Regional Business: The Case of Cycle World (Case Study)" by Journal of the International Academy for Case Studies # eBook PDF Kindle ePub Free
eBook details
- Title: Optimizing the Advertising Budget for a Regional Business: The Case of Cycle World (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2010
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 305 KB
Description
CASE DESCRIPTION The primary goal of this case is for you to learn how a media planning consultant can optimize the effectiveness of a client's magazine marketing campaign budget. Other objectives include: (1) showing the usefulness of Excel and (2) recognizing that some solutions are better than others. This case has a difficulty level of 2-4. This case requires you to have some Excel experience and it can be taught in an Excel spreadsheet course to help better illustrate the usefulness of skills students are learning (difficulty level=2), or it can be taught in a marketing management course to illustrate the value of media planning consultants add to their clients (difficulty level=3-4). This case is also appropriate for M.B.A. students who are taking a pre-requisite course in statistics, spreadsheets, or marketing. This case is designed to be taught in two to three sessions of one-hour fifteen minutes at the undergraduate level. You are expected to spend 6-8 hours of out-of-class time working on the case.
 "Optimizing the Advertising Budget for a Regional Business: The Case of Cycle World (Case Study)" by Journal of the International Academy for Case Studies # eBook PDF Kindle ePub Free){kind=link}